Daily, we all take advantage of benefits offered by Swedish brands. The secrets of Sweden’s business successes are based on, above all, a distinct approach which, fortunately, we can learn and consider as an inspiration. So, how do Swedes achieve success on international markets?
Lagom
It is difficult to translate this word into any language. It refers to a balanced approach, seeking the golden mean that will guarantee success in every field, both business and private. Lagom is a kind of Swedish philosophy which is worth getting inspired by. In their approach to business, Swedes are guided by the pursuit of equilibrium, which gives a lot of space for work and rest, but also care for equal opportunities on the market.
Swedes are a fair nation that, when running a business, both likes to share and to focus on quality.
To put trust in the society
Swedish consumers trust their family brands and enthusiastically support those businesses which, when entering the international market, are guided by similar values. Trust put in the society is very high in Sweden, both within the political- as well as business-related sphere. In business, it is characterized by high trust of employees towards the employers, and vice versa. An important aspect is also consumers’ trust in companies that provide Swedes with the services and products they need.
Willingness to develop and to admit mistakes
Businesses established in Sweden are also characterized by a great willingness to develop, and the ability to learn from mistakes. The Swedes know they are not infallible. Very often they subject their businesses to high self-criticism, analyze, draw conclusions, and treat failures as lessons. As a result, Sweden is a country of innovative businesses, open to socio-cultural changes and responsive to trends.
Modern ways of acquiring knowledge
When talking about business successes of the Swedes, it is impossible to ignore the matters related to education. Sweden is a country where education takes a different approach than in other countries, such as for example, Poland. From an early age, Swedes focus on discovering the potential of students and support their development on many levels. This is the foundation that allows Swedes to enter adult life knowing what their strengths and weaknesses are, and how they can use them. Adapted, and oriented towards modern methods of acquiring knowledge, education gives results in form of startups that achieve international success, as well as prospering local businesses.
Looking at Swedish businesses, we can certainly learn from their owners how to achieve an appropriate balance, search for the golden mean, how to learn to trust employees and how to exercise critical thinking – also in relation to the one’s particular activities.