Duration: 8 hrs
Maximum number of participants: 10
Training goal and target group:
The aim of the training is to raise awareness of cultural differences in international business and their impact on collaboration and negotiations. After completing the training, the participant will acquire knowledge and competences that will empower his/her ability to reach agreements, and ease cooperation, both in business-related areas and in everyday contact with foreigners. This training is aimed for professionals who participate in negotiation processes with international clients, export / import specialists and individuals interested in working abroad.
Traps within international collaboration
What do we mean by "culture"?
» what is the concept of national culture?
» why is the awareness of cultural differences so important?
Analysis of cultural diversity in international business according to models by:
» Edward T. Hall
» Fons Trompenaars
» communication channels
» mechanisms of stereotypes formation
» the role of our own beliefs and experiences
After completing the training, the participant will acquire knowledge and competences that will empower his/her ability to reach agreements, and ease collaboration in international business environments, building trust among representatives of other cultures, facilitate market analysis and preparation of marketing strategy.