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How to start your own business in Sweden?

Is there something like a guarantee of success?… It could of course be a great idea and appropriate conditions for its development. However, there are other factors that, if refined, could play the key role, especially in such a unique country as Sweden.

How do you establish your business in Sweden?

Setting up a company in Sweden may be surprising since it is uncomplicated and has procedures that are quite easy to understand. There is no heavy bureaucracy either at the stage of setting up a business or while conducting it. What is important and beneficial – a foreigner is subject to the same rules as the Swedish citizens. It is necessary to legalize your stay and register the company in the commercial register – however, it is relatively easy to solve and runs very smoothly. It is worth preparing for the current tax rates and to find out what conditions must be met in order to be covered by health insurance or holiday benefits.

What kind of ideas work best in Sweden?

It all begins with an idea. Design thinking is a particularly popular and effective method of creating an idea that could lead to success. It consists of two principles. Firstly,

the product must be innovative and strongly adjusted to the particular needs of the users.

This, of course, translates into how the business itself is run – the vast majority of activities should be based on client feedback messages. This customer-oriented approach will be very appealing for the Swedes.

Another essential aspect is the perfect design. Swedes are a nation that has high requirements in terms of aesthetics. It is sufficient with one glimpse at their interior design or art – the apparent simplicity and severity disguises the ease of use and careful consideration of each element. Base your approach on this Swedish model of thinking, and certainly your product will interest them.

As for industries that have a particularly high development potential, these are:

  • Polish hi-tech technologies,
  • computer programming services,
  • software,
  • e-commerce
  • environmental protection
  • and organic food.

Competition in these markets is considerable, but interest in them is constantly growing.

How to establish business contacts with the Swedes?

Starting a business in Sweden is, of course, not only about a good idea or regulated procedures. Establishing and maintaining business relationships is equally important.

Knowledge of business ethics and openness to intercultural differences are the absolute basics.
The Swedes give some amount of trust – but it’s easy to lose this privilege

When collaborating with the Swedes, you cannot forget about matters such as the payment due date or the time of an appointment. A certain difficulty may also be their reserved approach, reluctance towards fast decision taking or hesitation to get too acquainted. However, it is worth being patient and remain reliable – in time it will surely be appreciated and will be paid off with interests.

If you want to learn more about the secrets of Swedish business,
check our training offer for future entrepreneurs