Are all the companies around you outdoing themselves in making creative and eye-catching advertising campaigns? Do you feel lost and unsure about what to do to make people remember your brand? Take advantage of unconventional forms of marketing that can work on many markets. You’re only limited by creativity! Many of the extraordinary forms of marketing are not too expensive, ingenious solutions.
Guerrilla Marketing
It is a form of marketing that, with a small budget, makes your brand recognized and easy to remember. Some time ago, Tymbark created a series of caps that were attached to the bus stops, in various places. People could take home a cap with a nice message on it. This is a campaign, whose implementation turned out to be very cheap and got the attention of a large part of people, who probably drink this type of drinks on a daily basis.
Maybe there is a chance for you to show your products in the public space in an easy and low-cost way, or to encourage to use your services? When running an international business, think about a campaign that would combine your activity in your home country together with the foreign market. Highlight the common point between the two countries and try to reach your customers.
Experience Marketing
Think about how you can make customers associate specific experiences with your brand. IKEA copes with this perfectly, which, thanks to original ideas, carries out many campaigns that cause the WOW effect. One of them took place in Tokyo, where one subway car was furnished with furniture from IKEA. Passengers had the opportunity to use their couches during the trip, they also had the opportunity to treat themselves to snacks prepared for the campaign.
In Poland, some time ago, one campaign that referred to the experience of customers, was the bus stop action of St. Martin’s croissants organized in Poznań. People standing at the stops could not only see an advertisement for croissants, but also feel their aroma.
Marketing that works with the senses
Another variation of this type of marketing is acting directly on the senses of potential customers. It can be smell, taste, or touch – it all depends on you. Even if you are not planning a large advertising campaign, think about how your brand smells? Is its smell recognizable and characteristic? The Massimo Dutti stores use very strong fragrance notes, which are immediately recognizable when the customer enters the shop. Also, all products from the store often have the specific scent, even after washing.
When using the less classic forms of marketing, remember to get to know the needs of your customers and based on this, decide how you can adapt to their taste. In today’s world, the new ads in form of billboards and photos that attack us from every direction are still important, but it is the creative campaigns that are being commented on and will resonate widely. For you, this means not only an increase in popularity but also, and above all, sales.