Reaching specific consumer groups is related to taking under consideration their preferences and consumption style. Depending on the market we are interested in, we will have to adjust the type of communication that is addressing the clients. The Swedes are a specific group of consumers who invest in products and services following a slightly different criteria than, for example, the Poles.
Consumption in the Scandinavian countries is much more thoughtful. Due to economic differences, Swedes can afford to purchase in a more responsible manner, in line with their values and ideological orientations. So how do the Swedes buy?
Read More »What do the Swedes like? Consumption in the Scandinavian countries