Polish products and services are expanding their success on international markets, and Poland is constantly attracting large investments from foreign companies. So, what makes this country such an excellent business partner? How is Poland perceived around the world and what has changed in recent years?
The image of Poland in the business world
For very long time, working in a Polish company was considered as a bit shameful and many Poles dreamed of working in international corporations. How come? A large part of the society complained about the working conditions in Polish companies, the conduct issues of the employers or their narrow-mindedness. The unfortunate image of Polish business had also a very negative impact on foreign cooperation. Poland was not seen as a good business partner among investors on the international market. So, where did such a negative image of Poland in the world of business come from? For sure, many such opinions were influenced by so-called “prywaciarze”. Those were the entrepreneurs who quickly set up their own business after the political transformation, but at the same time had poor idea on how to run it properly. Fortunately, the image of Poland on the international stage has significantly improved and currently, Polish products and services are enjoying considerable popularity on worldwide markets.
Poland as a business partner
Why is Poland an excellent business partner? This is influenced by many factors which, when put together, create a very positive picture of this country. International reports regularly emphasize Poland’s economic stability, educated and competent staff, as well as a significant internal market which is a great place to invest and develop business in. Poland has strengthened its position throughout Europe and currently many foreign investors are deciding to invest their capital here. Additionally, Poland is situated very conveniently in the centre of Europe. The intersection of its main communication routes (which translates into the possibility of exporting goods to all European countries) has a great impact on these investments.
An even greater impact on the positive image of Poland as a business partner is the Polish workforce, which is not seldom vey complimented on global markets. Well-educated economists, scientists, engineers and IT specialists are very much appreciated among foreign investors. The assessment of Poland’s investment climate by foreign entrepreneurs is getting better every year, which only favours further investments and international collaboration.
In the FDI Intelligence report, Poland reached a third place as the best place for production investments in the world. What other Polish assets can be mentioned from the point of view of an international investor? In addition to the stable macroeconomic situation and well-qualified staff, E&Y experts also mention a friendly business climate as well as transparent legal and tax systems.
How is Poland perceived by other countries?
Better, year by year! And the perception will even improve due to the latest data of the Polish Economic Institute (PIE). Why? Poland became Germany’s sixth business partner in period of January-May 2019. Thus, it overtook Great Britain in this ranking. Representatives of German business circles spoke with appreciation of the incredible growth of the Polish economy, and their plans for the development of collaborations. This situation can certainly affect the perception of Poland as a good business partner.
As you can see, Poland is gaining more and more popularity on international markets, and its image as a good business partner has significantly improved in recent years. Poland is considered a very good place for investments of foreign enterprises and is truly worth looking into when looking for business opportunities.