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How to learn Swedish effectively

Do you want to learn Swedish but do not know where to start? Like any language at the very beginning, also Swedish may cause some challenges for new students. However, effective way learning of Swedish is possible if you keep in mind a few important tips that will make you notice the effects faster.Read More »How to learn Swedish effectively

What do the Swedes like? Consumption in the Scandinavian countries

Reaching specific consumer groups is related to taking under consideration their preferences and consumption style. Depending on the market we are interested in, we will have to adjust the type of communication that is addressing the clients. The Swedes are a specific group of consumers who invest in products and services following a slightly different criteria than, for example, the Poles.

Consumption in the Scandinavian countries is much more thoughtful. Due to economic differences, Swedes can afford to purchase in a more responsible manner, in line with their values ​​and ideological orientations. So how do the Swedes buy?

Read More »What do the Swedes like? Consumption in the Scandinavian countries

What unites us and what divides us? Business prospects between Swedes and Poles

The situation related to dynamic changes within economic, business and culture, forces us to look at many aspects that concern business relations between for example, Poles and Swedes.

Finding common business areas, that are supported by emphasis on the same values and the desire to create a future that is heading in the same direction, is the basis for successful, international relationships. Read More »What unites us and what divides us? Business prospects between Swedes and Poles

Why do we need help in order to efficiently enter the international market?

Are you planning expansion to the foreign market? In that case, perhaps the first thought that crossed your mind, was that you would be perfectly able to handle each stage of your new venture on your own. Unfortunately, while achieving your goal, it may turn out that you will make several mistakes that will negatively affect your company, and you will be discouraged from entering the international market.

Read More »Why do we need help in order to efficiently enter the international market?

Why is it worth to consider doing business abroad?

If you are a Pole, when you think about starting your own business, you probably imagine how you are conquering the Polish market. Few people consider setting up a company abroad, where development opportunities often are wider, and the formalities can, paradoxically, turn out to be much easier to handle. If you want to quickly increase your income and reach customers on the global market, there are many reasons why you should think about doing business outside of your country.

Read More »Why is it worth to consider doing business abroad?

Advertising on foreign markets

We all know that it is impossible to conduct business without advertising. We must somehow reach our customers, let them get to know us and show them our company’s products or services. And if your business is in the phase of reaching out to new, foreign markets? How do you reach customers who are both culturally as well as socially different? What should you know about competition or legal regulations of another country? If you are unsure about what to pay special attention to when advertising on foreign markets, this text will help you in finding answers to many questions!

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How to be successful in Scandinavia

When planning to start your own business, not everyone thinks about starting in their home country. Some aim directly for the foreign market. Many people think that Scandinavia is a perfect place for this due to its relatively safe and simple process of building a business. Do you wonder how to successfully develop your company in one of the Nordic countries? This article will certainly dispel many of your doubts and highlight the most important aspects of building a successful business in Scandinavia.Read More »How to be successful in Scandinavia

Is studying in Sweden a good preparation for working worldwide?

Are you thinking about carrying out your studies in Sweden and wonder what valuable skills you may gain from it? There is no doubt that Swedish universities operate differently than the universities in Poland. It is worth getting to know where they put most emphasis and what the entire curriculum focuses on. And if you think about a future career abroad, the key question is: are studies in Sweden able to prepare for work on the international market?Read More »Is studying in Sweden a good preparation for working worldwide?