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Mailing campaigns on international market

Do you already run successful mailing campaigns within your local market? That’s great! Then you have the basics covered and are ready to head out onto the deep water and start marketing through email abroad. However, you should keep in mind that mailing campaigns on the international market may differ from those carried out in your country. You must therefore adjust your marketing communication strategy accordingly. How to do it? What do you need to think about? You will learn about it in the article below!

The legal regulations

Before you start tailoring your mailing campaigns to specific countries, you should pay attention to a very important aspect – the legal regulations. It is extremely important that your campaigns and all promotions comply with the regulations existent in given country. Pay attention to aspects such as: processing of personal data, rules on obtaining databases, policy regarding the use of cookies and issues regarding the possibility of unsubscribing from receiving commercial information from your company. Before you move on to adjusting your mailing campaigns to the international markets, you must start by making sure that all your actions are in accordance the law!Read More »Mailing campaigns on international market

Professions of the future in Sweden

The job market is developing at a rapid pace, and within a few years a large part of the duties that until now have been performed by people will be automated and carried out by machines. How does this situation relate to the development of the job market in Sweden? Which professions will be the most progressive ones and ensure a good position without the fear that machines will replace us at any moment? Read More »Professions of the future in Sweden

E-commerce – how to get prepared?

The e-commerce industry is developing dynamically, thanks to which entering new foreign markets is not as difficult as it might seem. Nevertheless, it is a complex matter, and sailing out into the wide waters requires good strategy and many important decisions such as communication methods or image campaign. So, how do you prepare for foreign e-commerce?Read More »E-commerce – how to get prepared?

How to adjust the communication style when acting on the global market?

Cooperation with international contractors may be associated not only with possible language barriers but also with problems in understanding a foreign culture and its customs. In order to minimize obstacles within communication with international colleagues, it is worth knowing their preferred ways to communicate as well as their habits. So how do you adjust the way of contacting and communicating in accordance to a specific country?Read More »How to adjust the communication style when acting on the global market?

What do you have to know about Swedish work culture?

Are you preparing for a cooperation with a Swedish company? Many things during this adventure might surprise you! The working culture in Sweden is very different from the Polish one and also significantly differs from the work patterns known to us from for example the USA. Work-life balance, avoiding competition… How do they do it?  What is worth knowing about the Swedish working culture?

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5 ways to improve the language qualifications in your company

Do you collaborate with international companies? If so, then you probably know the importance of language skills and the impact it has on effective international cooperation. Therefore, good knowledge of a foreign language is simply a necessity among employees who are in contact with foreign colleagues. Below you will find 5 ways to improve the language qualifications in your company. As an employer, remember that encouraging your employees to broaden their competences will always be beneficial for both sides!

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First contact with the international client

Every entrepreneur depends on reliable and lasting business contacts that can be used in future partnerships. But although you can have great contacts on the domestic market, making first contacts on the international market is a kind of starting with an empty basket. If running your own business, you certainly know how important it is to find this first strategic customer. So how do you start? Where to look for valuable international contacts?

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Getting foreing clients to trust you

Every entrepreneur is well aware, that trust is one of the most important factors that affects the durability of a business relationship and creation of a stable business. However, the process of gaining this trust can be difficult and time consuming, especially when you operate on the international market. So how do you gain the trust of foreign business partners? Where to start?

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Sweden – a country of diplomats. How to negotiate with the Swedes?

Sztuka negocjacji w biznesie to umiejętność nie tyle przydatna, co wręcz niezbędna, by osiągnąć sukces. Jeśli naszym rozmówcą okazuje się obcokrajowiec, człowiek żyjący w innej kulturowej rzeczywistości, sytuacja wymaga od nas wyjątkowej elastyczności i otwartości. Choć efektywne negocjacje nie opierają się na bezwzględnym dopasowaniu do drugiej strony, czasem warto zrobić wyjątek. Zwłaszcza jeśli negocjujemy ze Szwedem.

How to start your own business in Sweden?

Czy istnieje gwarancja sukcesu? Może być nią oczywiście znakomity pomysł i odpowiednie warunki do jego rozwoju. Istnieją też jednak inne czynniki, których dopracowanie może okazać się kluczowe, zwłaszcza w tak wyjątkowym kraju, jakim jest Szwecja.